PBteen to open five holiday pop-up shops
San Francisco -- Pbteen, a division of Williams-Sonoma, plans to open five pop-up stores in the Durham, Cincinnati, Edina, Houston and Miami areas this October and November.
The stores will showcase PBteen’s new holiday gift assortment, including gadgets for guys and girls, fur-inspired bedding and lounge seating, jewelry and beauty storage and accessories.
Each pop-up will be anchored around a PBteen Design Lab where teens and their parents can engage with the brand and its products by creating a personalized room electronically on a computer monitor and see it come to life on a television screen overhead.
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