Park City Group names Safeway vet as senior advisor

Salt Lake City – Supply chain technology vendor Park City Group has named Gary Rocheleau, a 40-year retail industry veteran who most recently served as VP of retail marketing execution for Safeway subsidiary Vons Pavilions, as senior advisor.

Other previous roles Rocheleau has held include president of Grocery Works, Safeway’s home shopping and delivery company. He began his career with Lucky Stores, Inc., where he spent nearly 23 years and his last position was VP of grocery.

“Gary is a highly accomplished senior leader with expertise in marketing execution, merchandising, management and sales for retail grocery.  He brings invaluable experience especially in the retail grocery channel where the out-of-stock challenges are increasing,” said Randall K. Fields, chairman and CEO of Park City Group.