Parago research forecasts record-breaking rebating this holiday season
Lewisville, Texas -- Consumers can expect a record-breaking availability of rebates this holiday shopping season, according to Parago, a leading provider of reward programs.
With 2010 rebate performance to-date at blockbuster levels, (Parago has seen a more than 20% increase over the same time last year) more companies are rebating and more products are being sold with robust rebate offers. This momentum of great deals will carry through the holiday season, with more offers and rebate promotions being marketed than previous seasons.
“Our clients are aggressively rebating products to have that competitive edge, attract customers and achieve key objectives,” said Juli Spottiswood, President & CEO of Parago. “Rebates will be a key promotional strategy for major manufacturers and retailers this holiday season.”
Consumers’ perception of rebates is at an all-time high, with more than 89% of consumers surveyed having a positive or neutral perception of rebates, according to an October research study from Parago. Also, consumers choose rebates over other promotions, citing better savings as their motivation. Rebates allow marketers to offer deep discounts to their consumers that are otherwise unapproachable. And advances in technology and process have made the experience easier and faster.
Parago has thus far in 2010 processed more than $2 billion in total rebates -- with the holiday season still ahead.
“We predict a more than 30% increase in the number of rebates available at retailers this holiday season,” Spottiswood said.
According to consumer research completed by Parago in 2009 and 2010, 83% of consumers said they were actively looking for rebates; 71% of consumers would go five-10 minutes out of their way for a $5 rebate on a $50 product; 87% would travel the extra distance for a $10 rebate; and a full 93% of consumers would travel five-10 minutes out of their way for a $15 rebate.