Papa John’s touts online ordering in TV ad
Louisville, Ky. -- Papa John’s is launching a television commercial starring iconic sportscaster Jim Nantz, and Papa John’s founder, chairman and CEO, John Schnatter, touting the company’s online ordering platform. The commercial also reminds consumers that Papa John’s was the first national pizza company with online ordering at all of its U.S. delivery restaurants in 2001.
“This commercial does a great job reminding consumers that Papa John’s has been, and continues to be at the forefront of technological advances that meet the rapidly evolving demands of tech savvy consumers,” said Bob Kraut, Papa John’s chief marketing officer. “As a visionary, our founder recognized very early on that customer ordering habits were likely going to change with the rapid growth of the internet. As a result, we were not only the first with online ordering, but a slew of other technological advances that continue to help drive the category.”
Some of those other technological firsts include the first national pizza company to offer SMS text ordering in 2007; the first to launch a nationwide digital rewards program in 2010, Papa Rewards, which remains the only program of its kind in the category; and earlier this year the first national pizza company to offer mobile-optimized gift cards. All of these technological advances have helped the company generate more than 45% of its orders through its digital channels, a higher percentage than any other national pizza company.