PacSun Plans Footwear Concept
Anaheim, Calif., Pacific Sunwear of California Inc. will introduce a new footwear concept aimed at the 18-to-24-year-old demographic in early 2006.
The format, dubbed One Thousand Steps, will feature an assortment of branded footwear and related accessories within a space averaging 2,500-sq.-ft.
The retailer will open between eight and 10 of the new stores in the first half of 2006. PacSun estimates the format has the potential to grow to a 600-to-800-store chain.