PacSun opens pop-up summer store in SoHo

Anaheim, Calif. – Pacific Sunwear of California Inc. is opening a new pop-up store in the SoHo neighborhood of New York this summer. The two-floor, 10,000-sq.-ft. shop, located at 583 Broadway, opens today and runs through Labor Day weekend.

"At more than 10,000 sq. ft., the store is much larger than our typical footprint and includes expansive selling space and distinct merchandising assortments that will feature many of our key branded partners including: Nike, Hurley, Vans, Diamond Supply Co., Modern Amusement, Beats by Dr. Dre, Brandy Melville and our exclusive collaboration with Kendall & Kylie Jenner,” said PacSun CEO Gary Schoenfeld.