Online retailer PureFormulas personalizes customer experience with Oracle Commerce

Miami -- By moving its ecommerce operations to Oracle Commerce, online health supplements retailer PureFormulas will take advantage of Oracle’s multi-site architecture to support expansion, while significantly enhancing its customer experience and personalization capabilities.   
 
“Together with Oracle Commerce we expect to strengthen our customer experience, customer loyalty, improve our brand value, achieve better operating results, increase business agility across the board, all while growing our revenue significantly,” said Jose Prendes, CEO of PureFormulas.

PureFormulas will use Oracle Commerce solutions to tailor the online shopping experience based on preferences of consumers within unique market segments, which can lead to increased conversions and order value. The retailer will also gain the ability cross-sell, up-sell and personalize promotions for individual shoppers, which can help increase margins and overall revenue.
   
PureFormulas said it expects the Oracle Commerce search and navigation capabilities to help drive more traffic to its ecommerce sites, increase customer satisfaction and boost sales with advanced merchandising and recommendations. The Oracle Commerce solution replaces a legacy, homegrown platform.