Old Navy to offer Shopkick location-based shopping app
Palo Alto, Calif. -- Shopkick, the location-based shopping app, announced that Old Navy has joined its partner alliance, with Shopkick walk-in rewards to be live in all of Old Navy's nearly 1,000 U.S. locations. To celebrate, Old Navy will offer $10 off of a $40 purchase plus 150 Shopkick reward points for the partnership's first weekend (Nov. 10 – Nov. 13), available exclusively through the Shopkick app.
"Old Navy customers are mobile-savvy, leveraging smart phone technology and apps on a daily basis," said Kate Dickman, senior director, digital marketing at Old Navy. "Using Shopkick, we're able to share our latest fashions and deals with her in a straightforward, relevant way. It's another powerful tool to help keep Old Navy top-of-mind while offering us real evidence that she's come into our store for those particular items."
To provide high-value rewards to shoppers actually walking-in to Old Navy stores, the Shopkick app detects a Shopkick signal, emitted from a patent-pending device located in each participating store and picked up by a shopper's phone's microphone. Because the store knows it's rewarding actual visitors, it then delivers rewards called "kicks," which can be collected at all participating partner store locations. Kicks are redeemed for in-store gift cards, song downloads, movie tickets, Facebook Credits, donations to 30 different causes and charities and more.