Nine West enters mobile commerce with Demandware
Woburn, Mass. Demandware announced that Nine West Footwear Corp., a division of Jones Apparel Group, has launched a new mobile storefront using Demandware's mobile commerce application.
Nine West is leveraging its existing Demandware eCommerce implementation to quickly and easily launch a feature-rich mobile commerce site. The single, unified environment between the mobile storefront and the e-commerce website will make it easy for Nine West merchants to manage the experiences of customers across digital channels.
“By using Demandware's mobile commerce application, we are delivering a full-featured, customizable mobile storefront that more readily meets the needs of our on-the-go customers,” said Ron Offir, Nine West Group, president of e-commerce. “Working with Demandware gives us the functionality needed to address our customers' existing appetite for mobile shopping -- and, at the same time, the opportunity to introduce new, exciting capabilities that will make their mobile shopping experience more interactive both now and in the future."