Netflix, QVC.com Lead E-Retailers in Customer Satisfaction
Ann Arbor, Mich., Netflix and QVC.com do the best job satisfying their site visitors, according to the ForeSee Results Top 100 Online Retail Satisfaction Index released Friday. As a category, retailers selling books, CDs, and DVDs tend to score best overall, while the categories of apparel & accessory retailers and computer/electronics retailers generally perform below average.
Netflix.com and QVC.com lead the way with a high satisfaction score of 85, considered superior on a 100-point scale. Other customer favorites include Amazon.com (83), Barnes & Noble’s website, BN.com (82), DrsFosterSmith.com (81), LLBean.com (79) and Apple.com (79).
The lowest scorers with the most opportunity for improvement include PCMall.com and PCConnection.com, each with a score of 67. Home Depot.com (69), Lowes.com (70), and BestBuy.com (71).
Nordstrom.com (73) topped the high-end retailer category, while JCPenney.com and Target.com (both 76) dominated department store retailers. Walmart.com scored (75) while Costco.com and Sears.com trail with a score of 72.