Neiman Marcus to equip associates with smartphones

New York -- Neiman Marcus is equipping all of its 4,000 associates at its full-line stores with smartphones in an effort to better serve customers, company executives said on the retailer’s recent conference call with analysts.

Neiman’s executives also said the company plans to remodel it stores on Michigan Avenue in Chicago, and in Bal Harbour Shops, Bal Harbour, Fla.
 

Comments

Associates with Mobile Phone

Great move. Tesco's said last year they envisioned doing this within nexxt 3 years, Urban Outfitters and Nordstrom have lead industry with Mobile POS.
Mobile will clearly enable the associates to provide better product information, have customer purchase history and personal suggestions at their fingertips; +++.
Will be interesting to see quantified results in terms of sales increases.