Motorola study: Most retail managers say consumers better informed than associates

Schaumburg, Ill. -- A holiday shopping study released Wednesday by Motorola Solutions found that technology continues to radically transform the traditional holiday shopping experience, as 61% of surveyed retail managers believe that shoppers are better connected to information than in-store associates, increasing from nearly 59% in 2011 and 51% in 2010.

Surveyed shoppers echoed a similar sentiment – as nearly one-half (46%) of Gen Y shoppers, 38% of Gen X shoppers and 32% of Boomer shoppers felt better connected to product information than associates.

According to the study, the increasing utilization of shopping-related technologies is having an impact on the shopper experience across varied age demographics. Key findings include:

  • 64% of Gen Y and 52% of Gen X shoppers used their personal mobile device for shopping-related activities compared to only 37% of Boomer and less than 15% of pre-Boomer shoppers.
  • 46% of Gen Y an