Mood Media to retire Muzak brand name
Toronto -- Mood Media announced that it is consolidating its portfolio companies — Muzak, DMX and Mood Media — into a single global brand under the Mood banner. Mood acquired Muzak, which was founded in 1934, in 2011.
“It’s the end of an iconic American brand,” said Lorne Abony, chairman and CEO Mood Media, in a New York Times report.
Mood provides a full range of solutions — music, digital signage, messaging, social/mobile applications, location-based services, scent marketing, and A/V systems design and implementation — to retail stores, hotels, restaurants and businesses of all sizes, across the globe.
“Integrating each of our component companies under the Mood brand reaffirms our steadfast commitment to deliver services driven by creative purpose and designed with intent to help clients differentiate and grow their business,” said Abony.