Meijer survey: Back-to-school spending looks strong
Grand Rapids, Mich. – Consumers will spend the same or more on back-to-school shopping this year as they did last year and many will also finish back-to-school shopping early.
A survey Meijer conducted of its customers reveals 90% of shoppers plan to spend the same or more than they did last year and 40% will have completed their back-to-school shopping before the school year begins. Median spend will range between $101-$150 per student and $201-$250 in total.
In addition, 15% of parents expect students to help pay for a portion of school expenses and nearly 30% will get help from grandparents
Other trends revealed by the survey include an increased emphasis on electronics, apparel, art supplies, licensed products, neon accessories and light-up products.