Meijer launches digital coupon service

Grand Rapids, Mich. Grocery retailer Meijer said Monday it has debuted a digital coupon program it calls mPerks.

With the new program, shoppers can preview and select product coupons that are then stored in their personal mPerks account, the company reported. The applicable coupons are then instantly redeemed when shoppers code in their mobile phone number at check-out.

"With the advent of our new mPerks program, we've developed a smart and convenient way to keep more money in our customers' pockets," said Frank Guglielmi, director of public relations for Meijer. "No more clipping or printing of coupons. This is a faster and easier way to save money right at the register. We anticipate that this will be viewed quite favorably by a great many of our customers."

Once a digital coupon is selected on the mPerks microsite, it will be active in the shopper's personal account until redeemed or expired.  At check-out, the mPerks member enters a mobile phone number, which will serve as his or her account number. Once the number is keyed in, it instantly triggers the coupon savings, said the grocer.