Me-Ality fitting rooms to launch at select CBL malls

Chattanooga, Tenn. -- Mall owner CBL & Associates Properties announced Wednesday the launch of Me-Ality — a size-matching station for mall shoppers — at nine CBL malls across the United States.

Me-Ality — Measured Reality — size-matching stations offer a revolutionary new technology that enables shoppers to find their best fit, with its free, fully-clothed, 10-second body scan. The free Me-Ality scan identifies the fit, style, design and cut that best match an individual’s measurements. The process recommends the best sizes to buy and where to purchase the items at the mall.

“We think our shoppers will enjoy the service and find it a very useful tool to shop for clothes with ease,” said Jim Ward, senior director of brand development for CBL.