Marimekko expanding to West Coast
New York -- Marimekko will open a flagship in the heart of Beverly Hills, Calif., on Nov. 15. The 5,000 -sq.-ft. store will feature the entire range of Marimekko products, from signature fashions to home furnishings and textiles, as well as a showroom to support further business development of the brand in the area.
The Finnish textile and clothing design company, renowned for its original prints and colors, opened a store in Palo in the Stanford Shopping Center, on Oct. 25.
In past 12 months, the brand opened a flagship shop in New York City and expanded its Boston presence with a store on Newbury Street, as well as collaborated with Canadian-based design store EQ3 for a new shop-in-shop in Toronto in August.
In addition to the brick-and-mortar store Marimekko launched an e-commerce last year in an effort to bring the brand to a wider audience. Marimekko has also its own store in Cambridge and a retailer-owned store on Manhattan's Upper East Side as well as shop-in-shops at select Crate & Barrel locations.