Mall at Short Hills launches interactive holiday experience

Bloomfield Hills, Mich.-based Taubman Centers has unveiled a comprehensive holiday program for its Mall at Short Hills, in Short Hills, N.J.

From now through the end of the 2011 holiday season, the mall – which features Bloomingdale’s, Macy’s, Neiman Marcus, Nordstrom, Saks Fifth Avenue and 160 retailers – is showcasing the season with such offerings as an Ice Palace, a free, multi-sensory exhibit with falling snow, interactive elements, footage of arctic animals and landscapes, an Ice Princess and a visit to Santa Claus.

As guests walk through the 22-ft. Ice Palace, they encounter 6-ft. snow globes featuring Beluga whales and polar bears in BBC video footage. Visitors can leave a handprint on an ice patch and compare its size to a polar bear’s paw. They also can compare their height to a polar bear’s, and try out the imposing Ice Throne that is actually cold to the touch and a unique photo opportunity.

The Ice Palace was designed and produced exclusively for Taubman by Global Experience Specialists