Mall of America unveils new logo and tagline

Bloomington, Minn. -- Mall of America, the nation's largest retail and entertainment destination, has unveiled a new logo and tagline.  

"Mall of America is never static," said Maureen Bausch, Mall of America executive VP of business development. "We are always new, constantly changing to offer the latest, hottest and most memorable experiences for our guests. Therefore, we are moving away from a static logo and incorporating a dynamic colorful design, making use of innovative digital media. The new logo reflects our 20 years of evolution, while paving the way for all of the fresh, exciting, new plans for Mall of America."

Mall of America partnered with Duffy & Partners, Minneapolis, to develop a new iconic image. The new logo is designed to interactively utilize colors for a dynamic representation of the heart of Mall of America. Pink for Susan G. Komen Race for the Cure, silver and gold for the holiday season and red, white and blue for Independence Day are just some of the colorful interpretations guests can anticipate. As an animation, flowing ribbons of color streak across the screen to create the "star" shape, with the ribbons designed as a nod to the ribbons of the retired Mall of America logo.

Accompanying the new logo is a new tagline, "Always New." While maintaining the status of "The Place for Fun," Mall of America constantly introduces new retailers, exhibits, rides and events. More than 20 new stores opened their doors in 2012 and similar numbers are expected to be reached in 2013.