Macy's Expands CE Kiosks
New York City Macy’s announced the rollout of its consumer-electronics kiosk units to more than half of its full-line department stores around the country. The announcement comes on the heels of a two-year pilot with ZoomSystems.
Macy’s new e-Spot automated shops offer the latest consumer electronics with touchscreen technology that processes the transaction and completes the sale. The machines will offer widely demanded brands including Apple, Sony, Canon and MyVu.
“Personal electronics are a massive business in today’s texting, downloading, photo ‘tagging,’ YouTubing world,” said Chris Mizer, senior VP of Macy’s customer operations. “As we continue to expand the Macy’s brand as the premiere shopping and lifestyle destination, it became increasingly obvious that our customer was looking to us for this caliber of electronic product. They wanted one-stop, no-fuss shopping, and we are responding.”
To use the system, the customer makes/confirms the product selection, swipes a major credit card or Macy’s gift card, and when the transaction is completed, the product is released from the machine.