Macy’s in national rollout of Shopkick mobile rewards
Palto Alto, Calif. -- Shopkick, the location-based shopping app that rewards shoppers for walking into stores and interacting with products, and Macy's, announced a full national rollout in more than 800 Macy’s stores of the shopping application.
The rollout was made possible through a first-time execution with Mood Media Corp., a leading in-store media solutions provider. Through its existing Mood Media audio system, Macy's was able to instantly activate the patent-pending "Shopkick Signal," allowing Shopkick users nationwide to start receiving rewards and offers.
“We were one of Shopkick's inaugural partners, initially offering this innovative application in select markets in 2010," said Martine Reardon, Macy's chief marketing officer. "With this national roll-out less than two years later, we are continuing to bolster mobile efforts that enhance the shopping experience in our stores while creating an immediate and personal interaction with our customers.”
The national expansion brings Shopkick from five regions during Macy's initial launch in 2010 to the full footprint of more than 800, adding more than 50 new markets to the program.