Lowe’s partners with social site Houzz in dream kitchen promo
Mooresville, N.C. -- Lowe's announced that is partnering with Houzz, a social site for home remodeling and design, to offer consumers the chance to win a dream kitchen.
As part of its marketing relationship with Houzz, Lowe's has launched the “Dream Kitchen” sweepstakes, giving customers the chance to win a dream kitchen, valued at $50,000, designed and built by Houzz's top designers and contractors with materials from Lowe's.
“We’re proud to announce a first-of-its kind marketing alliance with Houzz,” said Gihad Jawhar, VP Lowes.com. “With Houzz’s impressive community of designers and renovators and Lowe’s innovative online retail experience, we will provide the best possible tools and resources to improve homes at every stage of a project, from inspiration to completion.”
As part of its partnership with Houzz, Lowe's will integrate Houzz's image gallery and articles into MyLowe's its online portal for managing everything related to the home.