Lowe’s announces store operations and merchandising reorganizations

Mooresville, N.C. -- Lowe’s Cos. is consolidating its store operations and merchandising organizations. The move is designed to improve efficiencies, increase speed to market for new products and services, and enhance the shopping experience for customers, the chain said.

Under the reorganization, Lowe’s U.S. store operations organization will now operate under three divisions: North, South and West. In addition, the divisional structure will be streamlined from 21 regions to 14 to ensure greater consistency and efficiency. Each division will be led by a senior VP operations, reporting to Rick D. Damron, executive VP store operations.

Lowe’s merchandising organization has been reorganized into two product divisions. Each division will be led by an senior VP/general merchandising manager (GMM), reporting to executive VP merchandising Robert J. Gfeller Jr.

“This new organizational structure reflects the company’s future direction to better serve customers whenever and however they wish to shop with us. These leaders are well positioned to take on new and challenging roles to help lead our company forward,” said Damron and Gfeller.