LIDS Sports Group in retail agreement with University of Florida
Indianapolis -- LIDS Sports Group has reached an agreement with the University of Florida to operate and manage the official team stores for the Florida Gators. This includes two primary locations within “The Swamp,” as well as other special event concessions for the University’s baseball, basketball, and gymnastics athletic programs, among others.
Through this agreement, the former Florida Gators Sports Shop will be rebranded as the Gator Locker Room. In addition, the company will leverage its current LIDS Locker Room locations in the state of Florida to incorporate Gator Locker Room merchandise.