Lids to acquire retail stores from Fanatics
Indianapolis -- Lids Sports Group announced Wednesday that its retail division will purchase 12 stores from Fanatics Inc., comprised of nine FansEdge locations in the Greater Chicago area as well as one in Oklahoma and two Football Fanatics in Jacksonville, Fla.
The locations will be rebranded under the Locker Room by LIDS retail banner, to include region-specific storefronts such as Chicago Locker Room and Oklahoma Locker Room.
“We continue to look for opportunities to expand the LIDS brand, and this acquisition allows us the opportunity to align these new additions – which are positioned in great sports communities – with our evolving sports apparel retail concepts,” said Lids Sports Group president Ken Kocher.
The company said it will introduce its Custom Zone in-store customization capabilities to the recently acquired locations, which will carry an assortment of local and regional product offerings of officially licensed apparel and merchandise.