Kmart Partners with Reality TV to Rock Back-To-School Sales
Hoffman Estates, Ill. Kmart, one of the sponsors of the ABC reality show, “High School Musical: Get in the Picture”, announced Monday that various scenes from the show would be filmed in Kmart stores and Kmart products would be featured.
The winner of the reality show, which premiered on July 20, will perform in a video that will debut in the end credits of Disney’s new movie, “High School Musical 3: Senior Year.”
Andrew Stein, Kmart’s interim CMO, issued a statement that the partnership with ABC and “High School Musical: Get in the Picture” will “showcase Kmart as a modern, hip, fun brand.”
Additionally, Kmart carries an assortment of “High School Musical” licensed merchandise in its stores and promotes the items online.