Jones Lang LaSalle launches Kids, Inc. program

In an effort to promote retail entrepreneurism among today’s youth, Jones Lang LaSalle is inviting kids ranging from six to 15 years of age to participate in its “Kids, Inc.” program. The program will be hosted at select Jones Lang LaSalle-managed shopping centers throughout the United States.

Winning Kids, Inc. participants will have the opportunity to set up shop at their local Jones Lang LaSalle-managed shopping center to learn about business and make money, as well as to have fun. Participants have the opportunity to create something from scratch, offer a service or resell a product purchased from a wholesaler. Businesses are expected to have minimal parental involvement.

“We’re excited to offer this opportunity to budding retail entrepreneurs,” said Julie Crane Rickey, senior VP and director of portfolio marketing services for Jones Lang LaSalle. “These ‘merchants of the future’ will be able to experience the joys and demands of owning and running a retail business – and keep their profits.”
 
Kids are invited to submit their business plans via the shopping center’s Facebook page. The shopping center’s Facebook fans will vote for their favorite business ideas. Approximately 10 to 15 winners with the highest number of votes will be selected for each participating location. Those winners will be invited to a one-day “business showcase” at the shopping center where they can sell their products or services to customers and keep their earnings.  

Participating shopping centers include:  Alexandria Mall – Alexandria, La.; Bel Air Mall – Mobile, Ala.; Central Mall – Ft. Smith, Ark.; Central Mall – Lawton, Okla.; Central Mall – Port Arthur, Texas; Central Mall – Texarkana, Texas; Century III Mall – West Mifflin, Pa.; Genesee Valley Center – Flint, Mich.; Greenville Mall – Greenville, N.C.; Colonie Center – Albany, N.Y.; Killeen Mall – Killeen, Texas; Kirkwood Mall – Bismark, N.D.; Manhattan Village – Manhattan Beach, Calif.; Queen Ka’ahumanu Center – Kahului, Hawaii; Rosedale Center – Roseville, Minn.; Tallahassee Mall – Tallahassee, Fla.; and Windward Mall – Kaneohe, Hawaii.


More Mall Marketing Spotlights