Ivanka Trump Collection to open in Soho

New York City — Prudential Douglas Elliman's Retail Group announced that the Ivanka Trump Fine Jewelry Collection, a Madison Avenue destination, has moved to Soho at 109 Mercer Street, between Prince and Spring Streets. The store will feature a full collection including jewelry, footwear, handbags and apparel. 

Ivanka Trump has leased 3,100 sq. ft. of multi-level space on one of downtown's most fashionable streets in Soho, surrounded by Balenciaga, YSL, Agent Provocateur, Hugo Boss and 3.1 Phillip Lim.

Ivanka still has her boutique at 725 Fifth Avenue in Trump Tower.