Intermix and Shopatron team on order management solution

San Luis Obispo, Calif. -- Shopatron said Wednesday that women’s specialty retailer Intermix is using Shopatron's order management solution to integrate its retail locations into the company's e-commerce sales strategy.

Using Shopatron's distributed order management system, Intermix can now fulfill online orders with available inventory from either a distribution center or a retail store.

Upon receiving a web order, Intermix assigns the orders to a location based on available inventory, proximity to the consumer, and other inventory turn logic. Sourcing the order closer to the customer optimizes the shipment for both the company and the customer, providing shorter shipping times.

"We chose Shopatron as our e-commerce solution because it easily integrated with our online store and helped us streamline order processing," said Jeremy Levine, Intermix's VP of e-commerce. "With Shopatron's in-store interface, our sales associates are led step-by-step through the process of picking, packing and sending out an online order, making them more efficient and accurate. It also allows customers to choose the most convenient method for returning items; they can walk into any of our stores or ship it back to our distribution center."

Shopatron's full-service order management solution, called Shopatron Retailer, also provides Intermix with payment processing, consumer support, complete fraud protection and management of returns.