IBM survey: Online holiday shopping strong, mobile increases 234%
New York City -- The IBM Benchmark snapshot, released Wednesday, of online retail data showed growing strength in the category.
According to the data, online sales for the week of Dec. 5 were up 7.3% year over year. On Monday, Dec. 12, online sales were up 11.8% over the same day in 2010.
Also on Dec. 12, mobile sales grew, reaching 7.1% versus 2.1% on this day in 2010 — an increase of 233.8%. Some 10.6% of people used a mobile device on Dec. 12 to visit a retailer's site, up from 4.4% on that day in 2010, representing an increase of 140.5%.