Hy-Vee deploys mobile app leveraging aisle411’s shopping platform

St. Louis -- Mobile retail navigation service aisle411 announced that Hy-Vee Food Stores has deployed the aisle411 platform. Shoppers can access the in-store shopping platform for Hy-Vee Food Stores within aisle411's iPhone and Android applications, as well as within the Hy-Vee Foods iPhone application.

Hy-Vee is leveraging aisle411's API and SDK to enable the creation of a customized application that features retail navigation technology, context aware product recommendation engine and advertising server. Aisle411's proprietary platform takes in-store inventory data and floor maps, and makes them easily searchable and interactive via a mobile app.