HSN's CFO takes on added role of COO

St. Petersburg. Fla. – HSN Inc. said Wednesday that it has appointed CFO Judy Schmeling to the additional role of COO, effective immediately. Schmeling has been serving as HSN's executive VP and CFO since 2001.

In her new role, Schmeling will be responsible for supply chain operations and customer care functions, in addition to providing ongoing leadership for finance and IT.

"Under Judy's leadership, we have strengthened our competitive position, achieved significant top- and bottom-line growth and increased shareholder value. She is superbly qualified to oversee our new operational centers of excellence, which are part of our continued drive to integrate key activities across all of our brands, maximize efficiency and deliver an immersive, seamless end-to-end customer experience," said  Mindy Grossman, CEO, HSN.

Schmeling joined HSN in 1994 as director of investor relations and treasury.