HSN unveils redesign of digital channels
St. Petersburg, Fla. -- HSN announced a complete re-launch of the company's digital channels - elevating the customer experience by making the retailer's platforms faster, more efficient, and even more social. The re-launch is part of a comprehensive, multi-platform digital redesign that has been in development for more than a year. It enhances the customer experience, not just on the top 10 most trafficked e-commerce site HSN.com, but across all mobile devices, including tablets, android and Windows 8.
"Through our redesign, HSN will further integrate content, community and commerce to create a unique shopping experience that you won't find anywhere else," said Jill Braff, EVP digital commerce at HSN. "HSN now has the framework necessary to continuously deepen and extend its unique storytelling capabilities."
The redesign makes social shopping the heart of the HSN customer experience, integrates HSN's social communities prominently through all of the retailer's platforms via social media curator Mass Relevance. This dynamic new social element allows customers to share their product finds, thoughts and reviews with their friends and influence shopping in real time.
HSN's redesign includes significant technological improvements to the company's content and software architecture as well. As a result, content will no longer be limited to the structure of the page. Content will actually determine page structure instead. The new HSN.com has incorporated caching and performance optimization into its database, core services, page structures and other components that doubles the speed of the site for visitors and makes it twice as efficient.