HSA Commercial breaks ground on adaptive reuse retail development

Milwaukee -- Chicago-based HSA Commercial joined leaders from the City of Wauwatosa to celebrate the groundbreaking of Phase I of The Mayfair Collection, a large-scale, mixed-use development at Highway 45 and Burleigh Street in suburban Milwaukee.

Phase I of the project will consist of adaptively repurposing functionally obsolete warehouse buildings along Highway 45 into new, contemporary retail environments.

Nordstrom Rack, Dick’s Sporting Goods, Ulta Cosmetics, and other category-leading retailers have signed leases for the development’s first phase which is scheduled to open in the summer of 2014.

“Our leasing efforts target the best possible retailers that will keep Mayfair Mall trade area at the center of the retail universe in Wisconsin,” said Tim Blum, executive VP, HSA Commercial. “Attracting that type of regional traffic will be essential in kick-starting a long-term development plan that achieves the ambitious vision that we share with the community of Wauwatosa.”

Last November, the City of Wauwatosa’s Common Council and HSA agreed on a proposal to create a tax increment financing district that will provide $8.5 million to cover infrastructure costs necessary to support the project. The 69-acre site, known as the “Burleigh Triangle,” has been targeted for redevelopment by City officials for years. While Phase I of The Mayfair Collection is primarily retail, the project’s additional phases contemplate the development of multi-family, office, and medical components subject to future market demand for those uses.

Des Plaines, Ill.-based Premier Design + Build will serve as general contractor for the project, and Evanston, Ill.-based TOA Architects is responsible for the design.