HP releases Digital Marketing Hub
Palo Alto, Calif. – HP Autonomy is releasing the HP Digital Marketing Hub, a new solution that enables marketers to deliver personalized experiences based on real-time analysis of diverse and massive volumes of information across multiple customer touchpoints. HP Digital Marketing Hub combines technologies from HP Autonomy, HP Vertica and HP Labs and leverages the HP Converged Cloud to provide advanced marketing analytics.
Through a cloud-based interface, marketers can dynamically identify customer segments, build prescriptive models that match segments to targeted campaigns, offers and content, and engage in real-time with customers across advertising, contact center, mobile, print, social, and Web touch points.
The HP Digital Marketing Hub is an open and collaborative system and HP Autonomy has worked with several independent software vendors (ISVs) and digital marketing agencies on co-development and integration programs for the HP Digital Marketing Hub. Initial ISV partners include BlueKai, Covario, Digital River, ExactTarget, Experian, hybris Software, an SAP Company, Kenshoo, Marketo, Rio SEO and initial agency and consulting partners include Digital River, RAPP, an Omnicom Company, Realise, and SapientNitro.
Specific technologies included in the Digital Marketing Hub include the HP Autonomy intelligent data operating layer and marketing optimization portfolio, the HP converged cloud portfolio, HP Labs algorithms and HP Vertica high-speed columnar database.
“HP is taking a differentiated approach to solving a fundamental challenge for marketers – how to increase engagement, yield, and conversions amidst a constantly changing and multichannel marketplace,” said Rafiq Mohammadi, GM, marketing optimization, HP Autonomy. “Rather than forcing a one-size-fits all approach, we’re enabling customers to leverage unique assets from HP as well as investments they’ve made in other marketing technologies, to help them derive deeper insights and deliver better, more effective content in real-time.”