How Mobile POS Can Help Kickstart Your Holiday Sales
By Justin Coward, managing director, mobile retail systems, VeriFone, ASPAC
Retailers are gearing up for the vital holiday season. And while we don’t know what the season holds from a sales perspective, there are some problems that hold true from year to year. Here we look at the challenges faced and how a mobile POS (mPOS), can help both manage costs and generate those vital extra sales to make this a successful selling season.
Problem #1: Bigger crowds mean more tills. More tills equals less counter space for product.
Each year stores sacrifice valuable retail space to install additional fixed tills to cope with the season’s demands. Often, seasonally hired store staff is dedicated to manning these tills irrespective of the actual number of customers in the store.
How mPOS Helps: A mobile POS offers all the functionality of a fixed POS and payment terminal with the additional benefit of the flexibility to complete sales anywhere in the store. Today’s advanced mPOS systems include a built in scanner, so that product pricing is immediately available at the device, including any current promotions, discounts or customer coupons. The result – increased selling space and a reduced cost for additional tills. With the addition of strategically placed islands for storing shopping bags and paper, store staff can quickly and easily get customers checked out and on their way without forcing them to wait in line.
Problem #2: Staff inflexibility
Most stores don’t have a reliable fortune teller on retainer, so trying to determine the proper staff-to-customer ratio is largely speculative and based on previous years’ sales for the same time period.
How mPos Helps: With today’s menu driving retail software for tablets, just about anyone can complete most transactions on an mPOS system without managerial assistance and without a lot of initial training.
If the crowd suddenly thickens or thins out, staff can quickly change from one role to another — restocking when customers are few, and picking up an mPOS and assisting with checkouts during peak traffic. The solution is also ideal for dealing with the post holiday queues that build up when ‘returns’ are being made. A mPOS easily integrates with back