Hot Topic teams with SCVNGR to launch in-store reward program

Cambridge, Mass. Hot Topic said Thursday it has teamed with mobile-based app SCVNGR to debut a mobile reward program.

The new mobile reward program will offer Hot Topic shoppers ways to save money, as well as participate in social games and challenges designed to entertain and earn points toward rewards.

"Rewards work," said Seth Priebatsch, Chief Ninja of SCVNGR. "Customers love to get out there and check-in, do challenges, earn points and unlock awesome rewards -- it's super easy, social and fun."

Cambridge, Mass. Hot Topic said Thursday it has teamed with mobile-based app SCVNGR to debut a mobile reward program.

The new mobile reward program will offer Hot Topic shoppers ways to save money, as well as participate in social games and challenges designed to entertain and earn points toward rewards.

"Rewards work," said Seth Priebatsch, Chief Ninja of SCVNGR. "Customers love to get out there and check-in, do challenges, earn points and unlock awesome rewards -- it's super easy, social and fun."

Shoppers can download the free SCVNGR app from the Android Market or Apple App Store. SCVNGR is funded by Google Ventures and Highland Capital Partners.