Hollister makes waves in Fifth Avenue debut

New York City -- Hollister, the Southern California-themed brand from Abercrombie & Fitch, has opened its doors on Fifth Avenue in Manhattan. The 15,000-sq.-ft., two-level flagship boasts a double-height glass storefront that is covered with video screens showing a live feed of the surf back in Huntington Beach, Calif. It’s a striking effect that has passers-by lined up neck to neck.

Click here to see photos and video of the Hollister storefront.