Hibbett Sports launches e-commerce site via Dreams partnership

Plantation, Fla. -- Multichannel retailer Dreams, which focuses on the licensed sports products industry, said Wednesday that it has partnered with Hibbett Sports to become its exclusive online provider for team merchandise in the licensed sports category.

Hibbett’s new online platform is stadiumshop.hibbett.com and represents the bricks-and-mortar sporting goods retailer’s first entrance into e-commerce.

The new e-commerce site consists of an assortment of hard and soft goods products in the licensed sports merchandise category, which will be sourced from Dreams’ manufacturing and distribution network.