Gomez: QVC, Dell provided best online experience for desktop and mobile websites
Lexington, Mass. -- QVC provided the best online experience for its mobile website and Dell provided the best experience for its desktop site, according to Gomez, the web performance division of Compuware Corp. The company completed its seasonal report card of mobile shopping and websites by announcing the Top 5 retailers with the highest performance satisfaction index scores.
The retailers with the top overall performance satisfaction index scores for their mobile websites were QVC, Newegg, Williams Sonoma, Amazon and Dell. The retailers with the top overall performance satisfaction index scores for their websites (desktop) were Dell, QVC, Williams Sonoma, Sears and Office Depot.
The Compuware-Gomez Retail Satisfaction Index measured and provided scores based on the aggregate technical performance (response time, availability and consistency) of the Top U.S. retailing and mobile websites.
The survey found lags in mobile performance. Although mobile device shopping accelerated in 2010, website retailers did not, as a whole, meet customer expectations, showing an aggregate UX score of 47.3, which is considered “tolerable,” as compared with the aggregate UX score of 84.2 for desktop websites.
"Mobile websites are reminiscent of where the overall web was 10 years ago, performance-wise," said Matt Poepsel, VP performance strategies for Compuware Gomez.