Gap, Banana Republic offer omni-channel ‘reserve in store’
San Francisco – Gap Inc. is rolling out its “Reserve in Store” capabilities to all U.S. Banana Republic stores and more than 200 Gap stores in 15 major U.S. markets. The launch, which follows a successful pilot in San Francisco and Chicago-area Gap and Banana Republic stores, makes it easy for customers to shop online or with their mobile device, place items on hold and pick them up in local stores.
Online and mobile shoppers at Gap and Banana Republic’s e-commerce sites can now reserve up to five items per day and within one hour they will receive an email or text confirming their items are on hold, along with pick-up instructions. Items will be held in their selected store until close of business the next day.
“With Reserve in Store, our stores are open 24 hours a day, seven days a week,” said Tom Sands, executive VP, Gap North America. “We’re focused on delivering an incredible store experience and making it even more convenient for our customers to shop with us however and whenever they want.”
Gap Inc.’s omni-channel initiatives are designed to bridge the online world and the bricks-and-mortar experience. Gap, Banana Republic, Old Navy and Athleta customers who shop online and on their mobile devices can also use the “find in store” feature, which tells customers if a particular item is in stock at their local store. “Ship from store” uses Gap’s inventory engine to connect online demand to in-store inventory.