GameStop partners with Adgregate Markets to open a Facebook store
Grapevine, Texas -- GameStop Corp. has selected Adgregate Markets, a leader in secure social commerce solutions, to provide social shopping on its Facebook page through Adgregate’s proprietary ShopFans solution.
GameStop is the first multichannel gaming company to launch a storefront on Facebook and provide true social commerce to more than 1.8 million Facebook fans.
Through ShopFans technology, GameStop will introduce two industry “firsts” to its Facebook community. GameStop will be the first online retailer to enable fans to purchase “pre-orders” on hot games for guaranteed in-store delivery pick up, thereby integrating its online and offline operations in Facebook.
Second, GameStop’s Facebook store allows its fans to earn and redeem points when making purchases in Facebook in its PowerUp Rewards™ loyalty program, already eight million plus members strong. These functionalities and its storefront will be seamlessly integrated into Facebook’s social graph.