Gallup: Americans would rather save
Princeton – A substantially higher percentage of Americans (60%) would rather save money than spend it (37%), according to a new Gallup poll. Consumer show little difference in these preferences according to demographic categories such as age, gender, education and political party.
However, 73% of Americans earning less than $20,000 a year prefer saving over spending, compared to only 55% of those earning $75,000 or more. Gallup analysis indicates a general preference for saving among U.S. consumers partially explains why retailers generally perform better by offering sales and discounts than by offering everyday low price.