Forever 21 donating 100% of Friday online sales to Japan relief
New York City -- Fast-fashion retailer Forever 21 has pledged to donate 100% of its global online sales on March 18 to help the victims of Japan’s earthquake and tsunami.
All of Forever 21's e-commerce sites -- forever21.com, canada.forever21.com, forever21.com/eu, forever21.com/uk, forever21.co.kr, and forever21.co.jp -- are participating in the initiative.
A statement from the Los Angeles-based company said: "The time to take action and send help to those who need it most is right now. Forever 21 strives to put forth the first of its relief efforts by donating all online sales made on March 18 to deliver support and hope to Japan. Online shoppers around the world can now seize this opportunity to rekindle a glimmer of hope, faith and strength into the hearts of the people of Japan."