Foot Locker taps LightHaus to measure customer traffic, shopping behavior
Vancouver -- LightHaus announced that Foot Locker has deployed the LightHaus Visual Customer Intelligence (VCI) solution to measure customer traffic and sales conversion rates at all of its Champs Sports stores in the U.S. and Canada, as well as its Foot Locker Canada stores. The chain is adopting LightHaus VCI in stores in the U.S., Canada, Europe, and Australia.
“At Foot Locker, we know that the key to becoming the leading global retailer of athletically inspired shoes and apparel is our sustained focus on our customers,” said Dick Johnson, COO, Foot Locker, Inc. “We are deploying LightHaus VCI across our banners because it gives us reliable customer traffic data that we can use in our drive to improve productivity. LightHaus goes beyond traffic measurement though, as it helps us understand how our customers engage with us in our stores. We’re looking forward to bringing more stores onto the LightHaus VCI system and using this new in-store data to fine tune our operations.”
By integrating LightHaus VCI traffic data with its workforce management application, Foot Locker can schedule its staff based on the sales opportunity — the number of customers in the store — to ensure it has the right employees in the right place at the right time. In addition, Foot Locker can report daily conversion rates to help store managers improve sales productivity. The retailer is also using the LightHaus VCI system to test the effectiveness of new store layouts, merchandising concepts, and marketing campaigns.