Food Lion taps Mullen as advertising agency of record

Salisbury, N.C. -- Food Lion announced it has selected Boston-based Mullen as its advertising agency of record. Mullen will be responsible for developing Food Lion's advertising campaigns and partnering with the company on integrated marketing initiatives in support of the Food Lion brand.

Mullen succeeds Ames Scullen O'Haire as the agency of record. The terms of the contract were not disclosed, and new creative and advertising could take effect as early as first quarter 2012.