Fluid Inc. designs new web, mobile e-commerce sites for Charlotte Russe

San Francisco -- Fluid Inc., a digital agency and creator of on-demand, e-commerce solutions for retailers, has teamed up with specialty retailer Charlotte Russe to launch the brand’s newly redesigned e-commerce web and mobile sites.
 
“Our customers are inherently social – they’re on the move and they want to share their experiences with their friends – and they don’t want to be limited by their location or device,” said Evelyn Lee, senior VP marketing and e-commerce at Charlotte Russe. “Now, regardless of how they access our brand, they’ll never miss a promotion or a Facebook conversation related to their favorite products.”

The design team implemented rich, visual merchandising across both channels, and designed and integrated a Facebook network that strengthens the Charlotte Russe community of shoppers and enables conversations to unfold on the entire shopping experience. The strategy and design for the Facebook integrat