Fashion Place Day celebrates mall’s 40-year history

General Growth Properties’ Fashion Place shopping center in Murray, Utah, celebrated “Fashion Place Day” on Oct. 15 to commemorate the mall’s 40-year history.

A 15-ft. Mall of Memories wall marked the occasion, and was accompanied by a mayoral declaration and a week of special offers, giveaways, retro fashion shows and a mall-wide birthday party honoring 40 kids affected by cancer.

“We think Fashion Place looks fabulous for being 40,” said Natalie Watson, Fashion Place senior marketing manager.

Fashion Place opened in 1972, but recently has undergone major construction and rebirth to allow for more modern retail in Northern Utah. In 2009, Fashion Place saw the first phase of redevelopment, adding a new 138,000-sq.-ft. Nordstrom, a food court rotunda and contemporary outdoor plaza. Noted for being the most visited mall in Utah, Fashion Place added 16 stores and restaurants in 2011, and seven in 2012. Additional stores are planned to open in 2013.


More Mall Marketing Spotlights