Express debuts outlet store format; will open 30 by year-end
New York -- Specialty fashion retailer Express has entered the booming outlet mall sector, opening its first-ever outlet store, at Tanger Outlets National Harbor center in Washington, D.C. The retailer plans to open approximately 30 additional factory outlet locations throughout the United States in 2014, targeting such top markets as Chicago, Dallas, Detroit, Las Vegas, New York and other top markets.
"We are particularly excited about our outlet initiative, which represents a new format for Express," said Michael Weiss, chairman and CEO of Express. "I'm very optimistic about this new part of our business and the associated growth potential."
Express’ outlet stores carry both women's and men's apparel and fashion accessories. The retailer said the new format supports its growth strategy of becoming more accessible to the twenty-something, fashion-conscious, yet price-sensitive customer.
"Factory outlets are an important growth initiative for Express, offering us a unique opportunity to acquire new customers by offering great fashion and quality at an amazing value," said Andrew Buck, VP and general manager of outlets for Express.