Experian Hitwise finds visits to the top 500 sites up 13% on Black Friday

New York - Visits to the top 500 retail sites increased 13% on Black Friday, according to data from Experian Hitwise. For the sixth year in a row, Amazon was the top retail site receiving traffic on Black Friday. Walmart was the second most visited retail site, followed by Target. But Target’s visits increased 13% on versus 2009, representing the biggest increase among the top five sites. The top 20 retail sites accounted for 61% of all visits among the top 500 retail sites.

“All signs are pointing to a successful start to the holiday shopping season,” said Heather Dougherty, Experian Hitwise director of research.

In other findings:

  • Macy’s visits increased the most, 44%, among the top 20 sites comparing Black Friday 2010 vs. 2009; and

  • The apparel and accessories category saw the biggest increase in visits, 22%, on Black Friday.